Restaurant operators Multi-site venue owners across Australia urban and regional areas are adopting hospitality-specific CRM systems CRM platforms to build loyalty build loyalty.
Unlike generic software, restaurant-specific customer platforms restaurant-specific customer platforms focus on booking behaviour booking behaviour to trigger marketing trigger marketing.
At aspirehospitality.com.au aspirehospitality.com.au, we help venues make data actionable help venues make data actionable to suit each brand’s tech stack and operations tech stack and operations.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Birthday and re-engagement triggers
* Reservation and check-in sync First-party data capture
* Feedback loops Feedback loops
* Group-specific campaigns Group-specific campaigns
Why venues need CRM:
* Social reach is declining Social reach is declining
* Owning guest data = better ROI Owning guest data = better ROI
* Marketing works better with context Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* Too many guest channels, no single view No automation beyond email blasts
* Offers not reaching the right guests aspirehospitality No link between bookings and marketing
CRM platform functions deployed by aspirehospitality aspirehospitality.com.au:
* Segmentation based on real spend Profile enrichment from POS and online orders
* Marketing campaign dashboards Guest tagging and preferences
* Connections to social + review platforms Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
where loyalty meets revenue.